DAV Racing · Updated
Build event branding around the guest journey: arrival, hospitality, agreed car placements, a presentation or recognition moment, and authorised photo content. Approve assets and placements in advance, confirm image-use permissions, and commission the deliverables your team actually needs after the event.
Choose the moments that need a brand presence
Map where guests will naturally pause, gather and take photographs. DAV Racing’s Incentive Days can include logos in hospitality rooms and promotional spaces, on cars and on personalised gifts, subject to the agreed plan. Treat each placement as an approved deliverable, not an unlimited entitlement.
- Reception and hospitality: make the company identity easy to recognise.
- Cars and displays: confirm position, production and installation permission.
- Awards and gifts: connect recognition to the purpose of the day.
Approve artwork and responsibilities early
Send the correct logo files, colour references and usage rules. Ask who produces, installs and removes each item, and when artwork must be approved. Vehicle branding must respect operational requirements and the rights of other parties; a preferred placement is not automatically available.
- Final artwork format, dimensions and approval owner.
- Production, fitting, removal and any replacement costs.
- Clear rules for co-branding and use of third-party marks.
Write a usable photo and video brief
Tell the content team what the company needs: internal communications, a website story, social posts or a recap film. A shot list should include people and interactions, not only cars. Agree the deliverables and usage terms rather than assuming that a photographer’s attendance includes every possible output.
- Landscape, portrait and short-form formats where needed.
- Guest experience, hospitality, brand placements and shared moments.
- Selection, editing, delivery dates and permitted channels.
Respect guest choice and operational boundaries
Explain image use before filming and provide a workable way to identify guests who do not want to appear. Keep cameras and content requests out of restricted or safety-critical areas. Do not imply that an attending client endorses the company, or that vehicle branding creates an official relationship with the manufacturer.
- Agree consent or other appropriate permission processes with the responsible team.
- Confirm venue filming rules and any required approvals.
- Avoid using guest names, customer logos or testimonials without permission.
Give the content a useful second life
A small set of approved images and a clear story often serves the company better than an oversized archive. Connect the recap to the event’s purpose and give internal teams a simple way to use it. Report the assets delivered and their actual use, not invented reach or assumed brand lift.
- Employee recognition recap for internal communications.
- Selected guest memories and a personal follow-up message.
- A factual event story with authorised images for company channels.
Operational note: activities, availability, eligibility and responsibilities depend on the circuit, date and format. Confirm the conditions with the responsible people and in the written proposal. This guide does not replace regulations or safety instructions.
Frequently asked questions
Can a company put its logo on the cars?
DAV Racing’s Incentive Days offer car-branding possibilities. Confirm the exact car, placement, production, permissions and costs in the proposal; not every surface or vehicle is automatically available.
Are photography and video included in every corporate event?
Do not assume so. Agree the staffing, deliverables, editing, delivery schedule and usage rights in the event scope.
Can event images be used in advertising?
Only within the permissions and usage rights obtained for guests, venue, third-party marks and commissioned content. Ask the responsible company team to review the intended use before publication.
