DAV Racing · Updated
For a motorsport incentive day, combine one headline experience, such as Ferrari driving or passenger laps, with simulator challenges, hospitality and time to connect. Match the format to the audience, make driving optional, and confirm the circuit, participant requirements and budget before inviting guests.
Choose the outcome before the activity
An employee reward, a team-building day and a client event can use the same venue but need different agendas. A reward should feel appreciative; team building needs shared tasks; client hospitality needs unhurried conversation. Decide which outcome matters most rather than trying to achieve everything.
- Employee recognition: put the guests and their contribution at the centre.
- Team connection: mix departments and build something they can do together.
- Client relationships: allow hosts time for individual conversations.
Ideas 1 to 4: make the circuit the shared experience
A Ferrari experience creates a strong focal point, but it is only one part of the day. Driving and passenger activities have different eligibility and operational requirements. The specific cars, access and activities must be agreed for the selected venue and date.
- 1. Ferrari driving experience with the required briefing and staff support.
- 2. Passenger laps with a driver for guests who prefer not to drive.
- 3. A guided garage visit and conversation about how a racing team works.
- 4. A live test-day hospitality experience, where access is available and confirmed.
Ideas 5 to 7: turn participation into collaboration
A competition works best when newcomers can participate without feeling exposed. Use the simulator for friendly challenges, not pressure to prove driving ability on the circuit. Give every group the same briefing and distinguish an entertaining activity from formal training.
- 5. A simulator challenge with practice, a clear format and a final celebration.
- 6. A team simulator relay where colleagues share observations and improve together.
- 7. A racing-team discussion about preparation, communication and feedback.
Ideas 8 to 10: leave room for relationships and recognition
The quieter parts of an event are often where the most useful conversations happen. A private room, thoughtful catering and a clear host plan make the experience more welcoming. Branding and photography should support the day rather than interrupt it.
- 8. A hosted client lunch in a dedicated hospitality room.
- 9. A company presentation or product conversation with agreed branding and photo opportunities.
- 10. An employee recognition moment with simulator awards and personalised gifts.
Turn the shortlist into an event brief
Choose one main experience and a small number of supporting activities. Send DAV Racing the purpose, approximate guest numbers, preferred period, travel considerations and budget parameters. The Incentive Days page explains the available building blocks; the final proposal confirms what is actually included.
- Offer worthwhile non-driving participation from the invitation stage.
- Ask for a rotation plan, weather arrangements and written inclusions.
- Measure attendance, guest feedback and agreed follow-up, not assumed business results.
Operational note: activities, availability, eligibility and responsibilities depend on the circuit, date and format. Confirm the conditions with the responsible people and in the written proposal. This guide does not replace regulations or safety instructions.
Frequently asked questions
What is an incentive day?
An incentive day is an organised experience used to recognise, reward or engage employees, clients or partners. Unlike a routine meeting, the experience itself is a central part of the invitation.
What company event ideas suit people who do not drive?
Consider simulator activities, hospitality, a guided garage visit, driver conversations, photography and networking. Passenger laps may be another option, subject to individual eligibility and the event arrangements.
Can one event work for employees and clients?
Yes, if the hosting and agenda respect both groups. Define the primary purpose, give clients named hosts and avoid turning an employee reward into a day of compulsory sales presentations.
